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Peek behind the curtain into the wonderful world of ModSquad. You’ll find thoughtful musings from our network of 10,000 Mods peppered in with profound insights on technology, social media, and business trends. Lots of good stuff you can casually work …

Community

Around the World with Cheer: The 2022 ModSquad Holiday Spectacular
ModSquad | 12/27/2022
The holidays are a time for celebration, and here at ModSquad we have a lot to celebrate! Our teams bring...
3 Turns, 2 Hearts, 1 Dream: ModSquad Giddy-Ups for Extra Life
ModSquad | 12/13/2022
Who said Extra Life is only for gamers?  Not us! We’ve long been supporting our passion, Extra Life. And...
Thank You for Making Extra Life 2022 The Best Yet!
ModSquad | 11/11/2022
Well folks, we did it.  We beat our goal!  We raised over $106,000 for Extra Life and placed 4th in...
Check it out! Extra Life is Saturday
ModSquad | 11/03/2022
Are you ready for Extra Life? You’ve watched the video, visited the auction, and secured your...
ModSquad’s Spooktacular Halloween Season
ModSquad | 10/31/2022
We can‘t believe it either, but yes — Halloween is upon us! Let’s see if you are ready. Picked out a...
Extra Life 2022 Hype Video, take 1 … and action
ModSquad | 10/25/2022
We’re just 11 days away from Extra Life: the 25-hour gaming marathon where we raise money for Children’s...
Building an Inclusive Community – Marvel Edition
Ali D. | 10/11/2022
If you told someone in 2006 that you’d be seeing a major superhero movie every year, binging multiple TV...
Breast Cancer: My Story of Awareness and Community
Theresa Galle | 10/06/2022
October (yes, even in California) is marked by cooler temperatures, the resurgence of football, colorful leaves...
Get Ready for Extra Life 2022
ModSquad | 09/27/2022
Steel your stomachs, grab the hair dye, and get your beauty sleep now. It’s time to save the date for Extra...
ModSquad Journeys to the Emerald City for PAX West
Rich Weil | 09/20/2022
This time of year historically has always been busy for the game industry, and this year isn’t any different....
Online Interactions Can Be Good For You IRL
ModSquad | 08/18/2022
You’re about to dig into a plate of golden syrup-covered waffles. It looks so delicious that you snap a...
How to Reinvigorate a Stagnant Community
ModSquad | 04/28/2022
Let’s have a real chat about your community, and when you should start to be concerned and check your...
What Community Managers Can Learn from Dungeons & Dragons
ModSquad | 02/03/2022
Dungeons & Dragons is bigger than ever. People of all backgrounds are once again flocking to this...
How Digital Communities Help Propel Fitness Brands to the Next Level
ModSquad | 10/05/2021
Like nearly every other industry under the sun, COVID-19 changed the way we work out and approach personal...
Tapping Into the Power of Digital Communities
ModSquad | 09/23/2021
Online brand communities can be a great way to drive sales and brand engagement. 86% of consumers say that it...
5 Ways to Engage Customers Through Support and Community
ModSquad | 02/16/2021
Modern consumers are a savvy bunch. They have all the tools at their fingertips to research products, prices,...
How to Get Buy-In to Launch an Online Community
ModSquad | 01/21/2021
Many of the purchases we make are driven by emotional factors, with one Harvard professor claiming that 95% of...
Q+A with ModSquad’s Community Managers
ModSquad | 01/12/2021
Digital communities are everywhere, connecting us to one another 24/7. Communities dedicated to brands and...
How Community Managers Keep Us Connected
ModSquad | 11/19/2020
There’s no question that 2020 has been a year for the books.  Humans have always craved connection;...
What It Takes to Build a Successful Brand Ambassador Program
ModSquad | 09/17/2020
Influencer marketing and ambassador programs dominate the business side of social media. Partnerships with...
Read the Room: How to Engage Your Online Community with Intention
ModSquad | 08/04/2020
A robust social media strategy is made up of many tactics, not the least of which are moderation and engagement...
Building Brand Trust with Community and Social Support
ModSquad | 07/09/2020
Online customer reviews have become incredibly powerful in recent years. User-generated reviews and star...
User-Generated Content Equals Marketing Gold
ModSquad | 04/09/2020
Do your customers trust you? For repeat customers, the answer might be yes. But in terms of customer...
How to Nurture Brand Ambassadors and Advocates
ModSquad | 11/14/2019
The rise of the internet and social media has presented companies with an unprecedented opportunity to create...
What to Consider When Setting Up Online Forums
ModSquad | 11/12/2019
If you’re reading this blog, we don’t have to convince you of the power of a digital community to a brand....
The (Very) Many Hats of an Online Community Manager
ModSquad | 09/24/2019
If there’s one thing we’ve learned in the era of the internet, it’s that having an online presence...
How to Ensure Consistency in Digital Community Rules
ModSquad | 09/10/2019
Digital communities are often the lifeblood of a company. Communities lend a personal touch to any digital...
Brand and Community: The Intersection of Business and Engagement
ModSquad | 03/19/2019
Before social media content began to consume our daily lives, before reading the paper and traditional...
What to Say When There’s Nothing to Say: Content Creation in the Off-Season
ModSquad | 02/21/2019
Most businesses will experience seasonal trends. It’s only natural for a surf shop by the beach to peak in...
ModSquad’s Key Traits of Excellent Community Managers
ModSquad | 01/24/2019
At ModSquad, our Community Managers embed themselves in an array of industries and brands, each with its own...
What Raising a Dog Teaches Us About Community Management
ModSquad | 11/13/2018
We spend a lot of time thinking of about communities — from development and sustaining to growth and...
The Vital Roles of Social Media Manager and Community Manager
ModSquad | 09/13/2018
When we read about roles in organizations that participate in social media, the terms “social media...
Habits of Effective Community Managers
ModSquad | 07/12/2018
Community managers are responsible for promoting the well-being of online communities, where people meet in the...
Community Management: Plan for What You Can Predict and What You Can’t
ModSquad | 12/14/2017
The biggest mistake any community manager can make is assuming nothing bad will ever happen. The reality is...
Structure to Succeed – How to Maintain a Healthy Online Community
ModSquad | 12/07/2017
At one point or another, we’ve all been part of a digital community, from official forums and branded social...
Community’s Important Role in the After-Purchase Period
ModSquad | 06/22/2017
It’s one of the most vital periods in any customer transaction, yet if we surveyed all of you right now, we...
The Power of Digital Communities
ModSquad | 04/14/2017
Is there really an audience that would watch a live stream of a random intersection in Wyoming? Yes, and in...
No Matter Who’s In Charge, Communities Need Rules
ModSquad | 10/11/2016
The old saying goes, “Rules were made to be broken.” As far as we digital managers are concerned, “Rules...
YouTube Isn’t Over – The Delicate Art of Moderating Communities
ModSquad | 09/14/2016
The dust has mostly settled since the massive #YouTubeIsOverParty that lit up across social media earlier this...
From the Mods: What To See and Do In My Town (U.S. Edition, Part 2)
ModSquad | 05/26/2016
We’re back with another installment of ModSquad’s guide to our individual home towns! You’ve already...
Kickstarting a Masters in Minecraft
ModSquad | 05/25/2016
When we were scouting potential sites for our European Operations Centre (Dublin, Belfast, Galway, Berlin), we...
Client Spotlight: Trion Worlds
ModSquad | 05/10/2016
This month, our Client Spotlight shines on Trion Worlds, a fun and energetic game development company that...
These Are a Few of Our Favorite Memes
ModSquad | 04/11/2016
Memes… They’re basically what the Internet was invented for, after cat videos and flame wars, of...
A Great Combo: Food Trucks and Digital Media
ModSquad | 04/05/2016
‘Tis spring, a time when a foodie’s fancy turns to … finding fab food carts on their phone! The...
Valentine’s Day: Show Your Customers You Care
ModSquad | 02/11/2016
Cupid’s in the air, and it’s time to spread the love to your customer base. Show them you care. Whatever...
The 5 Habits of Effective Community Managers
ModSquad | 01/25/2016
Expert relationship managers. Savvy digital minds who are up on the latest tools and trends. Brand ambassadors....
Community Can Be More Than Just a Place “Where Everybody Knows Your Username”
ModSquad | 12/10/2015
I recently had the opportunity to attend the annual FOSI (fosi.org) conference in Washington, DC, and it was a...
How to Maximize Primetime TV and Live-Tweeting
ModSquad | 09/24/2015
If you are a television fan, get ready. The fall Primetime shows are back and they are coming in full digital...
Social customer service is no longer a fad – it’s a necessity
ModSquad | 08/18/2015
In some organizations, the idea of merging social media and customer service doesn’t sit too well. You may...
WHAT I READ THIS SUMMER: A METAVERSE BOOK REPORT
ModSquad | 07/21/2015
What book is on your night table? That’s the question we put to the team here at Metaverse. With the dog days...