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Social Media Myths, Debunked

If you’ve stopped believing in ogres, orcs, and kissing frogs, maybe it’s also time to stop believing the social media myths that run rampant online. Given the stock many people place in these widespread misconceptions, we figured it’s time to showcase a few of our (least) favorites and bring you the truth. When executed wisely, social media can do wonders for your brand (especially if there are cute animal GIFs involved!). Simply show the following myths the door and rid them from your social strategies for good.

You need a presence on every social media site. What? Who told you that? It’s absolutely not true and, if implemented, could be a total waste of your time. Just because it’s easy to jump onto the plethora of social networks out there doesn’t mean your brand should do that.

By all means, research the various social networks. Look at the content you’re offering and pick the platforms that are best suited for engaging with your audience. If you’re not convinced, try an A/B test: Set up a page on various networks and give it a shot. But you may find that some of them really aren’t worth your time.

Hashtags are essential for every post. No, no, and no again. Too much hashtagging can make you look completely out of touch. Hashtags are important to make sure you’re engaging with your target audience, or connecting with new ones, but peppering posts with every hashtag under the sun is a digital faux pas. Think of those tweets that look like this:

The line between #socialmedia and #customerservice continues to blur. #social #cx #customersupport #socialcustomersupport #socialcustomerservice #helpmeicantstophashtagging

The point of hashtags is that they join together common conversation threads. So while it’s nice to have a hashtag for an event or webinar, don’t fret if it doesn’t become a trending topic. (Although if you’re Emilia Clarke and you feel compelled to add a #vegandragon hashtag to your posts, who are we to complain?) Sometimes it’s more about bringing a fresh perspective than sticking too rigidly to your strategy.

It’s okay to publish the same post across all your accounts. This might be true if social media networks weren’t so different from one another. Links aren’t clickable on Instagram posts. Square images won’t display appropriately on Pinterest. You don’t want to add multiple images to Twitter, as the platform is mainly for microblogging and sharing short tweets.

Now, don’t take that to mean that we’re suggesting different overall messaging for different social networks. Your style and messaging should be consistent no matter wherever you post content. But see which formats work for which platforms and make use of the built-in features to best make your point.

To illustrate: Use Instagram’s Link stickers to share an article or blog post; this will attract more eyeballs than simply leaving it in the “Link in Bio” section. But while this tip is great for Insta, you’ll want to develop other eye-catching methods for other social channels.

Only young people use social media. If you buy into the idea that the only people on social media are Gen Z and millennials, you’d better sit down. Consider this: As of 2020, 40% of U.S internet users age 46 and up were on LinkedIn and more than two thirds of U.S. internet users watched videos on YouTube; roughly 53% of U.S. Facebook users are 35 or older and 53% of TikTok users are over 30. More than likely, your audience (no matter what their age) is on social media — the key is figuring out which platform they prefer most.

A big number of followers equals big success. This is one of the most dangerous social media myths that newbies (and those who should know better) continue to believe. How many accounts have you seen with hundreds of thousands of followers and little to no engagement? That’s usually the sad result of buying followers and asking other accounts to follow you back even if they aren’t even interested in your content. Repeat after us: Quality triumphs quantity. It’s true today, it’ll be true tomorrow. Stick to this hard and fast rule and boot out the bots!

It’s best to maintain the same social media strategies that have worked in the past. If you subscribe to this theory, we’ve got some bad news for you. Yesterday’s social strategies may not be effective today. Social media teams that remain agile and ready to pivot may be in a better position to succeed in the ever changing social landscape. Even as recently as a few years ago, if you didn’t include Reels or short form videos in your strategy, you were likely missing out on a good opportunity to get your content seen by a wider audience.

Granted, it’s easy for people to get caught up in what they’ve believed for so long, particularly when they’re not keeping tabs on social media’s constant evolution. To get your channels the respect they deserve, disregard these common social media misconceptions. Embrace the truth behind social strategies to fully tap into the power of social media. It will benefit you, your team, your organization, and your audience. Now that’s an idea worth pinning to the top of your feed.

Don’t let social myths slow you down. Rely on experienced, insightful professionals who are always up on the latest and greatest social media strategies. Find out more about how ModSquad manages and strategizes for social media — contact us today!

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