Metaverse client Hangout Industries, the creator of the Facebook virtual world Superstar City, has announced the initial results of a collaboration with the pop rock band We The Kings.  In Superstar City, fans of the group can outfit their avatars with the band’s clothing, network with other fans, dance to the band’s music and are able to seamlessly buy the band’s music on iTunes.  The campaign has been hugely successful and has improved the band’s reach and engagement in conjunction with its tour.

“We have been thrilled with our ongoing collaboration with Superstar City.  In just one weekend, Hangout increased our fan base on Facebook by 6%,” said Jennifer Grossbach, Senior Director at the band’s label, S-Curve Records.  “The application has been a huge value-added service in our efforts to expand the exposure of our bands and the engagement of our fans.”

“Our integration with S-Curve Records and We the Kings has been mutually beneficial. With more than 300,000 Facebook fans and growing, the label was looking for a way to take fan involvement to the next level. Superstar City allows them to expand their reach, while providing a genuine and immersive experience that stays true to the band’s personal style,” said Pano Anthos, CEO at Hangout Industries. “The opportunity with We the Kings provides our users unique access to the band, further improving the social gaming experience.”

Metaverse is proud to work with Hangout to build a compelling community around the social game that incorporates national brands and real world spaces for players to share with their friends.

For a copy of the press release, just click here.

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